Mobile devices are going to change forever the way we do business – and we are just witnessing the beginning of the smartphone phenomenon. Over 3 billion people will have a smartphone device, in the next few years. It is estimated that around 70% of the current generation Y (or the Millennials) shops online with the help of mobile devices. By the time they grow up – in a decade or so - it’s a high possibility that more business will be conducted online than offline.
If you are a small business owner, it is no longer optional for you to build an app to cater better to mobile users. Small businesses worldwide are making them for the following reasons:
Provide support to customers
A large number of companies provide useful information and services to customers via apps, including customer service, easy bookings and the like. Not only does this improve the customers’ experience, but it also reduces the load on the companies’ employees.
Generate additional revenue
Small businesses can sell their products and services directly through mobile apps. It is also possible to produce revenue through them by monetization strategies, like in-app advertisements and charging money for app downloads.
Corner a niche market
Some companies that occupy a particular niche are using mobile apps to help them corner the market – or at least carve out their section. That way, companies can not only serve customers better but also make the day-to-day running of their business much easier than before.
For branding purposes
Apps are not always a revenue-generation machine - some organisations are using them exclusively for branding purposes. They help distinguish the business from their competitors and also assist the company to the attention of mobile users.
The cost of app development has come down greatly, thanks to DIY app-building tools. In fact, 2017 is expected to be the year where we see a significant spike in the number of “citizen developers” If you’re a small business owner, you can also hire dedicated resources offshore to keep mobile app development costs down and get a high-quality product built from an experienced team.