When it comes to running a mobile app-based service, the order of business is always to run a successful business and turn a sustainable profit. This is an important rule one must set out with as the marketplace is crowded with millions of applications with high competition and low rate of success. The attrition rate is high and most apps fail within a few months. So, if you are developing an app, you must be sure that it will pay out.
While the breakeven time may vary from one application to another, there can be no compromise on revenue churned out. So, how can this be ensured? Follow these tips:
Tip 1: See if someone cares
An extensive research on the market and your audience are absolutely crucial before developing an app. Without identifying the right target audience, you are likely to lose out on any takers for your app. Hence, learn about the consumer segment thoroughly before you set out to develop apps for them.
Tip 2: Consumer is King
Yes, it goes without saying that consumer is king. When you are developing an app that is supposed to pay you out, ensure that you include the consumer in the development process. Learn about consumer requirements and get feedback with regular polls and a beta. This will help you develop an app that the consumer actually desires.
Tip 3: Will it pay the bill?
Pricing can always be a tricky issue when it comes to app development. Consumers may not be willing to foot the bill if they feel that the value-add is insufficient or the pricing is steep. Hence, it is crucial to analyze the requirements of users and the affordability of the target audience before fixing a price on your services.
Tip 4: Don’t make it rocket science
Nobody wants to spend money on an app that has a steep learning curve. Consumers demand instant gratification for the money they pay for. Hence, ensure that your app has a way of easing them in before throwing up challenging features. You should also provide a step-by-step guide to use the application.
Building an app can be a rewarding exercise if you team up with the right development team. Partner with Openwave, a leading mobile app development company in Singapore and chalk up the right strategies for successful app development. Get in touch with us today.